I’m not much of a bebo user, but the platform seems to appeal to the teenagers that the Government (and other teens) are targeting. The campaign will run for the next three years, so it will be interesting to see how the Home Office tweaks the campaign if they find it isn’t hitting the mark. Hopefully they’ll continue to have discussions with teens on the best way to prevent knife crime, and then feed this back into the campaign.
All in all though, a great example of collaboration. I hope it works.