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	<title>Comments on: About</title>
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	<description>Justin Kerr-Stevens on communications, social media and government 2.0</description>
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		<title>By: UK Gov Barcamp 2.. &#171; backpass.org</title>
		<link>http://extendedreach.wordpress.com/about/#comment-434</link>
		<dc:creator>UK Gov Barcamp 2.. &#171; backpass.org</dc:creator>
		<pubDate>Sun, 01 Feb 2009 14:37:00 +0000</pubDate>
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		<description>[...] early bit of news on the Saturday was that Justin Kerr-Stevens has joined Dominic Campbell at his consultancy FutureGov.  Justin was a godsend during the [...]</description>
		<content:encoded><![CDATA[<p>[...] early bit of news on the Saturday was that Justin Kerr-Stevens has joined Dominic Campbell at his consultancy FutureGov.  Justin was a godsend during the [...]</p>
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		<title>By: The HM Gov channel, brought to you by RSS Mixer &#171; Extended Reach</title>
		<link>http://extendedreach.wordpress.com/about/#comment-113</link>
		<dc:creator>The HM Gov channel, brought to you by RSS Mixer &#171; Extended Reach</dc:creator>
		<pubDate>Tue, 09 Sep 2008 11:12:20 +0000</pubDate>
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		<description>[...] About [...]</description>
		<content:encoded><![CDATA[<p>[...] About [...]</p>
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		<title>By: billybean</title>
		<link>http://extendedreach.wordpress.com/about/#comment-81</link>
		<dc:creator>billybean</dc:creator>
		<pubDate>Thu, 31 Jul 2008 20:37:22 +0000</pubDate>
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		<description>I&#039;ve enjoyed your posts and interests, thanks</description>
		<content:encoded><![CDATA[<p>I&#8217;ve enjoyed your posts and interests, thanks</p>
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		<title>By: Nick Booth</title>
		<link>http://extendedreach.wordpress.com/about/#comment-13</link>
		<dc:creator>Nick Booth</dc:creator>
		<pubDate>Fri, 28 Mar 2008 14:56:02 +0000</pubDate>
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		<description>It&#039;s always a pleasure to find a new blog.</description>
		<content:encoded><![CDATA[<p>It&#8217;s always a pleasure to find a new blog.</p>
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		<title>By: Ben Knox</title>
		<link>http://extendedreach.wordpress.com/about/#comment-12</link>
		<dc:creator>Ben Knox</dc:creator>
		<pubDate>Tue, 25 Mar 2008 15:40:32 +0000</pubDate>
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		<description>Hi J

Some interesting thoughts. I have not to-date had the privilege of utilising social media in a major government comms project and would be interested in your views re: the potential of social media (hyperbole, revolution or somewhere in-between?) and  its relationship with existing comms vehicles.

I sense that social media can complement existing channels to give greater depth to campaigns and it of course supports a better dialogue with certain segments of the population.

However, I fear that in the rush to take advantage of web 2.0, some facts could be overlooked. For example - that media consumption is becoming more fragmented etc.

B</description>
		<content:encoded><![CDATA[<p>Hi J</p>
<p>Some interesting thoughts. I have not to-date had the privilege of utilising social media in a major government comms project and would be interested in your views re: the potential of social media (hyperbole, revolution or somewhere in-between?) and  its relationship with existing comms vehicles.</p>
<p>I sense that social media can complement existing channels to give greater depth to campaigns and it of course supports a better dialogue with certain segments of the population.</p>
<p>However, I fear that in the rush to take advantage of web 2.0, some facts could be overlooked. For example &#8211; that media consumption is becoming more fragmented etc.</p>
<p>B</p>
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		<title>By: alex</title>
		<link>http://extendedreach.wordpress.com/about/#comment-9</link>
		<dc:creator>alex</dc:creator>
		<pubDate>Thu, 20 Mar 2008 20:43:04 +0000</pubDate>
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		<description>justin

well done and good luck</description>
		<content:encoded><![CDATA[<p>justin</p>
<p>well done and good luck</p>
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